Business: Marketing AAS

Positions such as marketing management trainee, retail manager, advertising manager, sales professional, and similar titles are
available in businesses, industries, government entities, and nonprofit organizations. The Associate in Applied Science Degree in Business: Marketing is career oriented and designed to provide academic training in the fundamentals of marketing. Students acquire knowledge of various marketing and business-related areas, including advertising, selling, retailing, consumer behavior,
accounting, and economics. Students also gain basic computer skills that will assist them in making marketing-related decisions.

 REQUIRED COURSES

Business: Marketing

Total Degree Hours: 60

First Semester

Number

Title

Hrs

ACCT 201

Principles of Accounting I

3

BUSN 100

Introduction to Business

3

BUSN 130

Microsoft Word & the Internet

3

ENGL 101

Composition

3

MATH 109/BUSN 114

Algebra/Quantitative Business Analysis

3

 

Total Semester Hours

15

 

Second Semester

Number

Title

Hrs

ACCT 202

Principles of Accounting II

3

BUSN 232

Business & Prof. Communication

3

MRKT 210

Principles of Marketing

3

MGMT 210

Principles of Management

3

ENGL 102

Research

 3
 

Total Semester Hours

15

 

Third Semester

Number

Title

Hrs

BUSN 201

Principles of Finance

3

BUSN 245

Excel

3

ECON 211

Principles of Economics I (Macroeconomics)

3

MRKT 231

Retailing

3

MRKT 252

Advertising and Promotion

3

 

Total Semester Hours

18

 

Fourth Semester

Number

Title

Hrs

BUSN 210

Business Law & Legal Environment

3

ECON 212

Principles of Economics II (Microeconomics)

3

MRKT 275

Inter. Comm & Cultural Awareness

3

MRKT 272

Selling/Sales Management

3

MRKT 281

Consumer Behavior

3

 

Total Semester Hours

15

 

Evaluation Sheet

2016-2017

2015-2016

2014-2015

2013-2014

2012-2013

 

 

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