Office of Communications

The Office of Communications serves as the official coordinating department for all communications of the College. At the direction of the President, the Chief Communications Officer, or designee, serves as the official spokesperson for the College.

The Communications staff manage all external communications including media relations; advertising (except legal or job vacancy advertising); promotion of special events; development of publications including the Annual Report, Current Newsletter and brochures; signage; the College website and the presence of any New River CTC entity on a social media platform. The Office also manages internal communications including the From the Hawks Nest newsletter for faculty and staff.

Mission Statement

To tell New River CTC's story effectively in order to advance all facets of the College, while defining and protecting New River CTC's brand.


  • Support the accreditation process.
  • Lead the infrastructure to support the development and strengthening of the online processes.
  • Research and evaluate social media trends to expand New River's exposure, i.e. Facebook, Twitter, etc.
  • Refocus marketing to attract and retain students.
  • Cultivate strong internal and external relationships for the College and further refine internal communications.
  • Ensure community awareness of the College and its new facilities.


Jenni Canterbury
Public Relations Manager
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Recruiting Tools

Please click on the links below to access the following recruiting tools:

Advantage Handout Business and Computer Programs
College Brochure Nursing and Healthcare Programs
Degree Program Handout Social and Behavioral Science Programs
Welcome Handout Technology Programs
  Workforce Programs


Communication Request Forms

With a steady increase of requests on our department, we have created these forms in order to make sure you receive the services that you need. Please choose the appropriate form below, click on the link, complete the form and hit the Submit button.  The form will be returned to the Office of Communications.

Advertising Request Form
Business Card and Name Badge Order Form
General Work Request Form
Printed Materials Request Form
Publicity Request Form
Social Media Account Request Form


News and Publications

Annual Report
The Annual Report provides our constituencies information about New River and its growth.
2005/20062006/20072007/20082008/2009, 2009/2010, 2010/2011, 2011/20122013/2014, 2014/2015


EBHC Spotlights

News Releases and Feature Stories

2014 and before

New River Current

Press Coverage

Transitions Newsletter (replaced by From the Hawk's Nest in 10/2013)



Below are the official templates for creating flyers promoting College events. They are .pub files for use in Microsoft Publisher. To download the template, click on the thumbnail sample of the version you would like.          Click here for more templates

flyer landscape 22 flyer portrait flyer 2 landscape flyer 2 portrait



New River CTC Letterhead


Logo Files

Files for all College brands (New River logo, Seal, Mascot logo, Foundation etc.) may be obtained by emailing the This email address is being protected from spambots. You need JavaScript enabled to view it..  Be sure to include how the logo will be used, if it will be displayed over any color, and what program will be used to insert the logo.

For questions regarding acceptable uses of the logo, please see the Graphic Standards Manual.


Policies and Procedures

Operating Rule 11: Website
Procedure 17: Website Maintenance
Operating Rule 16: Computer Use
Procedure 21: Computer Use
Procedure 22: Social Media
Procedure 24: Email Communication
Procedure 35: External Public Relations
Procedure 37: College Event Planning
Procedure 42: Records Retention

Tips from the Office of Communications


There are two approved vendors for the College. Chapman Printing in Charleston prints business cards, envelopes, forms, letterhead, name tags, etc. Central Printing from Beckley is our printer for color work such as the Current, Annual Report, and four-color brochures. If you need to order printed items, please contact the Communications Office.

Use of the New River Logo and Name

The acceptable names for the College are New River Community and Technical College or New River CTC. The abbreviation NRCTC is not acceptable.

Guidelines for the appropriate use of the New River CTC logo can be found in the Graphic Standards Manual.

Please note that it is not appropriate to use the logo with a white box in the background. If you will be using the logo against a dark backdrop, please email the Office of Communications for a single color logo with a transparent background or if you have questions about logo usage. 

Flyers and Brochures

The Office of Communications provides templates in Microsoft Publisher that should be used to create flyers promoting College events (with the exception of SGA and other student activities). The purpose of these templates is to assure that all flyers are consistent in reflecting the New River CTC brand. Flyers should be sent to the Office of Communicatons for review before they are posted. Templates are available above.

Anyone wishing to create a brochure should work with the Office of Communications for assistance in copywriting and design. Do not create brochures in Publisher and print them internally. Our goal is to maintain a very high professional standard in the appearance of College publications, and striving to achieve a consistent look and feel in our printed materials. We can assist in developing a very attractive brochure.  We have access to professional graphic designers externally and in-house.

When designing a flyer, please keep the following pointers in mind:

  • Do not use more than one or two fonts. Arial and Times New Roman are the College's designated fonts. Don't use italics or all caps unless there is a compelling reason to do so.
  • Do not use more than one or two graphics or photos. A simple, clean design is more attractive and likely to be noticed.
  • Use colors that blend with the template design. Avoid using red for text. It is the hardest color to read.
  • Don't just grab images off of the web. Make sure that any photos or images you use are not copyrighted.
  • Avoid putting too much information on a flyer. The idea is to grab people's attention and get them to follow up, either by attending the event or calling for more information. Too much text makes the flyer too cluttered and people will not take the time to read it.
  • Flyers should follow the same basic rule as a news release. Tell the reader WHO, WHAT, WHERE, WHEN and WHY they should attend. Particularly since we have multiple locations and flyers may be posted on Facebook, be sure to identify the location of your event (campus and building/room number).
  • If you are e-mailing the flyer to others to print, remember that they may not be able to print in color. Try printing it in black and white to make sure that your flyer looks good in both formats before sending it out.
  • Please contact the Office of Communications if you have questions or need assistance in developing a flyer.

Image Fair Use and Copyright

With a simple google search, you can find thousands of images that represent any subject.  But just because you find an image that you like, does not mean it is free to use. Most images are copyrighted and it is not legal for you to reproduce or use them without the copyright holder's permission. The safest bet, is to take a photo yourself. If that is not an option, there are services that provide copyright free images. 

Here is a great resource explaining finding and using images and provides several sources you may search for images. 


You are encouraged to send information about events on your campus to the Office of Communications. We'd love to receive announcements of upcoming events, photos and follow-up information after events occur.

Faculty, staff and students must file an application (located in the Social Media procedure) and obtain approval from the Office of Communications before opening a social media account for a College entity.


The Web Developer has overall responsibility for the content on the website, but there are multiple Content Managers responsible for information on different portions of the site. If you would like individual assistance in getting pages updated, contact the Office of Communications to schedule a time.

If you become aware of inaccurate or outdated information on the site, please bring it to the Office of Communication's attention so that it can be corrected. Also information posted on the myNewRiver portal page, so if there is information that needs to be communicated, please let us know.

News Media

Members of the news media are asked to work through the Office of Communications to schedule interviews. However, reporters will sometimes contact a campus or department directly rather than going through our office. Television crews have been known to arrive unannounced. If reporters contact you directly, please ask them to contact the This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance. If they simply show up, please notify the office of their presence. In most cases it will be fine for someone at the campus to talk to a reporter, but we need notified.

Publicity and Advertising

The Office of Communications is the only department authorized to send information to the news media or to place advertisements (other than employment ads or bid announcements) in print or broadcast media.

If you would like assistance in promoting a program, class or event on your campus, the Communication's Office can assist with either publicity or advertising. Publicity involves preparing a news release and/or public service announcement, which is sent to the newspapers and/or radio and they run it free of charge (although whether they print it or not is up to them). The newspapers in our market are very good about running our news releases, but there is no guarantee.

Paid advertisements can be placed in newspapers, television, or on the radio. The Communication's Office already has contracts in place to run ads throughout the year, these are available by request for new programs, etc.  Additional spots can be purchased at our discounted rates and charged to a departmental budget.  Please submit your request for advertising or This email address is being protected from spambots. You need JavaScript enabled to view it. at least three weeks in advance.

Advertising and Marketing

2016-17 Advertising and Promotional Materials

2014 Advertisements
2013 Advertisements
Brochures, Fact Sheets, and other Marketing Materials

College Traditions



The finance staff of New River Community and Technical College is comprised of professionals who provide services for the business operations of the college.  The finance division is responsible for student accounts, accounting services, grant accounting, budget, purchasing, payroll and accounts payable.  If you have any concerns or questions, please feel free to contact me for assistance or one of the key contacts below.

Gerald Shields
Interim Chief Finance Officer
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Key Contacts:

Twana Jackson, Director of Purchasing
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(304) 929-6716


Advertising and Marketing 2016-17

This page contains a sample of advertising and marketing materials from the 2016-17 academic year

Promotional materials

Bridging the Gap Information for Veterans
2016 Physical Therapist Assistant Fact Sheet
2016 Welcome Flyer
2016 Advantage Flyer

Print advertising samples

New River CTC advertises in local newspapers in the areas the College serves.


Fall 2016 campaign
Fall 2016 Register-Herald Scholar publication
Campaign for Spring 2017



Television advertising samples

New River CTC Advantages-1
New River CTC Advantages-2
New River CTC Advantages-3

Radio advertising samples

Radio Spring 1
Radio Spring 2
Radio Winter


Digital billboard advertising samples
Digital billboard MLT 2
2017 05 30 savings
Digital billboard general 2017
Apply spring083017

Facebook advertising samples


 November 2016 Facebook promotion
 April 2017 Facebook promotion

Templates from Office of Communications

Below you will find a huge assortment of different styles and types of templates.  Click on the icon to download the template of your choice.

  flyer landscape 22 flyer portrait flyer 2 landscape


NRCTC degree programs opt1

NRCTC facilities plan icon

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Current students can now register for summer and fall classes! Course schedules are posted.